A designer welcomes criticism.
No code of ethics should protect your work from criticism, be it from clients, the public, or other designers. Instead, you should encourage criticism in order to create better work in the future. If your work is so fragile that it can’t withstand criticism it shouldn’t exist. The time to kick the tires on your work comes before those tires hit the road. And be open to that criticism coming from anywhere.
The role of criticism, when given appropriately, is to evaluate and improve work. Criticism is a gift. It makes good work better. It keeps bad work from seeing the light of day.
Criticism should be asked for and welcomed at every step of the design process. You can’t fix a cake once it’s been baked. But you can increase the chances your project is successful by getting feedback early and often. It’s your responsibility to ask for criticism.
A designer strives to know their audience.
Design is the intentional solution to a problem within a set of constraints. To know whether you are properly solving those problems you need to meet the people who are having them. And if you are part of a team, your team should strive to reflect those people. The more a team can reflect the audience it is solving for, the more thoroughly it can solve those problems. That team can come at a problem from different points-of-view, from different backgrounds, from different sets of needs and experiences. A team with a single point of view will never understand the constraints they need to design for as well as a team with multiple points of view.
What about empathy? Empathy is a pretty word for exclusion. If you want to know how women would use something you’re designing get a woman on the team that’s designing it.
A designer does not believe in edge cases.
When you decide who you’re designing for, you’re making an implicit statement about who you’re not designing for. For years we referred to people who weren’t crucial to our products’ success as “edge cases”. We were marginalizing people. And we were making a decision that there were people in the world whose problems weren’t worth solving
Facebook now claims to have two billion users. 1% of two billion people, which most products would consider an edge case, is twenty million people. Those are the people at the margins.
“When you call something an edge case, you’re really just defining the limits of what you care about.” — Eric Meyer
These are the trans people who get caught on the edges of “real names” projects. These are the single moms who get caught on the edges of “both parents must sign” permission slips. These are the elderly immigrants who show up to vote and can’t get ballots in their native tongues.
They are not edge cases. They are human beings, and we owe them our best work.
A designer is part of a professional community.
You are part of a professional community and the way you do your job and handle yourself professionally affects everyone in that community. Just as a rising tide affects all boats, taking a shit in the pool affects all swimmers. If you are dishonest with a client or employer, the designer behind you will pay the price. If you work for free, the designer behind you will be expected to do the same. If you do not hold your ground on doing bad work, the designer behind you will have to work twice as hard to make up for it.
While a designer has an ethical obligation to earn a living to the best of their abilities and opportunities, doing it at the expense of others who share the craft is a disservice to us all. Never throw another designer under the bus to advance your own agenda. This includes public redesigns of someone else’s work, spec work, unsolicited work, and plagiarism.
A designer seeks to build the community, not divide it.