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Red cat illustration — Alf the shop cat

ABOUT US

OUR STORY

In the quiet gullies of Keswick, Cumbria, there once lived a cat who believed the valley belonged to him. Alf was his name — scarred, sharp-eyed, and utterly fearless. He ruled the stone paths and shadowed corners like a king with no crown, slipping between dry stone walls and rooftops, always coming home with the look of a bad boy who'd won another day. Everyone knew Alf. Not because he was gentle, but because he was unforgettable.

Alf's true place, though, was beside Tom Harding, his human and lifelong companion. Wherever Tom went, Alf followed — most often perched proudly atop a bicycle, paws tucked in, tail flicking like he was steering the ride himself. They were inseparable: man and cat, grease and gravel, early mornings and long rides. Alf wasn't just company; he was constant.

Tom had started fixing bikes in a small garage on Station Street back in 1987. It wasn't much — just a workbench, a few tools, and a hand-painted sign that read "Harding's Repairs." But word spread quickly. Tom didn't just fix bikes; he understood them. He knew when a frame was salvageable and when it wasn't, when a customer needed advice more than a sale, and when silence was better than small talk.

And Alf? He became part of the ritual. Customers would arrive to find him lounging on the counter, or stretched across a saddle like he owned it. Some brought treats. Others simply nodded in respect. He had a way of making people feel like they'd been chosen to visit, rather than the other way around.

Years passed. The garage became a shop. The shop became a fixture. Tom's daughter, Sarah, joined the business after university, bringing fresh ideas but the same old values. More mechanics came on board — riders themselves, people who knew the sting of a puncture at the top of Honister Pass, the satisfaction of a perfectly tuned derailleur.

When Alf was gone, the silence he left behind was too big to ignore. Tom did the only thing that made sense — he renamed the shop in Alf's honour, not as a memorial, but as a continuation. This place stands in memory of a cat who chose loyalty over comfort, who sat through countless repairs without complaint, who reminded everyone that the best things in life aren't owned — they're earned through showing up, day after day.

Every bike worked on here carries a little of that story forward. Every spoke tightened, every chain cleaned, every conversation over the counter. And if you look closely — really closely — you might still imagine Alf there, sitting tall on a saddle, one paw stretched out, ruling the place like he always did.

WHAT MAKES US
DIFFERENT

We're cyclists first, shopkeepers second. Every member of our team rides regularly — from road racing to mountain biking, casual commutes to multi-day tours. That means we understand what you need because we need it too. We've been caught in sudden downpours on Whinlatter, fought headwinds along Bassenthwaite, celebrated summits, and cursed punctures.

We keep our prices fair and our service personal. If a repair isn't worth doing, we'll tell you. If a cheaper bike suits you better than an expensive one, we'll say so. We've never chased a sale at the expense of a relationship, and we've never pretended something needs fixing when it doesn't.

We're part of the community. We support local cycling clubs, sponsor youth riders, and help maintain trail access in the area. When you shop with us, you're not just supporting a business — you're investing in the local cycling culture that makes this place special.

Most importantly, we remember where we came from. From a single cat, single man operation in a cramped garage to a full shop with a loyal team, we've grown without forgetting what mattered from the start: do good work, treat people right, and let the rest take care of itself.